Who we are
People are important in any organisation, but we can only offer you one point of contact, and a promise that our service is personal and one-to-one. We obtain support and services from many sources to enable the highest quality service to be offered to our clients, but the buck stops right here!
Jonathan Plant
Jonathan Plant is the principal of First Service Financial, which he started in September 2001. He was employed in Financial Services for the previous ten years, having worked as a consultant for Jardines (National Pharmaceutical Association & British Veterinary Association), before moving on to Hogg Robinson, where his responsibilities included looking after the Solicitors Financial Services operation and being the Military consultant for the Birmingham Office.
After Hoggs were taken over by Towry Law, Jonathan moved to LEBC Group, before setting up his own practice. Jonathan is Chairman of the Birmingham Region of the Personal Finance Society, the professional body for Financial Advisers.
Jon is married with three children, and in his spare time is an LTA Umpire and can be seen officiating at many tournaments around the Midland region, as well as his annual visit to Wimbledon each summer.